Creative Direction
Concept Development
Key Art
Copy Direction
Photoshoot Creative Direction
Finishing
Print Marketing
Out of Home
Motion Design
Retouching
Title Treatment
How do you capture Chicago’s South Side — from the inside?
For The Chi, we set out to make it personal. Color became emotion, movement became feeling. Inspired by a powerful Civil Rights moment, the creative grounded a season of protest in individual humanity — turning collective struggle into personal truth.
GFX & AV
For AV we embraced color to capture the depth of feeling beneath the surface. Our mandate was clear: let the feeling lead, then shape everything around it.
