Can two truths exist inside the same affair?
They can — if you let them.
For The Affair, we built a campaign that mirrored the show’s fractured storytelling, where every emotion shifts depending on who’s remembering it. The creative broke assumptions about genre and tone, balancing the intimacy of a drama with the tension of a mystery.
Our approach embraced duality — light and shadow, truth and perception, love and betrayal — using design to hold both sides of the story in one frame.
Working with photographer Steven Lippman, known for his editorial and fashion work with models and surfers, we brought in an unconventional eye to expand the concept. Together, we created a tableaux of images steeped in ethereal light and emotion — intimate, elusive, and cinematic.
That approach carried into the press materials, designed as a pair of books that minimized copy and leaned into mood. The result was a dreamy, blurred narrative that invited the viewer to feel the story rather than read it.
