Creative Direction
Concept Development
Copy Direction
Title Treatment
Finishing
Key Art
Illustration
How do you capture the absurd weirdness of black market sperm donation without getting too… seedy?
Spermworld dives into the wild world of modern sperm donation, uncovering the personal stories and ethical twists behind donors, recipients and the kids born from these unlikely arrangements.
How to evolve an idea
Before a final look was approved, we explored versions with different artists — from traditional illustration to 3D — the more we sat with it, the clearer it became: the final art needed to be simpler and a little bit odd.
