Creative Direction
Concept Development
Key Art
Copy Direction
Finishing
Print Marketing
Out of Home
Retouching
Social Media
When every day’s a fight, where do you draw the line?
For Shameless Season 10, we staged a backyard wrestling match — a chaotic, tongue-in-cheek take on the Gallaghers’ constant fight with themselves. It’s messy, funny, and entirely on brand: a family brawl disguised as survival.
Social Campaign
The campaign extended onto social, where we built a design system around the characters — new custom type, bold color, and photography that kept the energy raw and unpredictable. Each post felt like another round in the Gallaghers’ ongoing fight to outdo themselves.
