Creative Direction
Concept Development
Key Art
Copy Direction
Title Treatment
Photoshoot Creative Direction
Finishing
Print Marketing
Out of Home
Retouching
How do you define the look and feel of power?
For the first season of Billions, we built the visual identity that would carry through every campaign that followed. From color palette to composition, everything was designed to feel sharp, modern, and charged with tension — wealth and ambition distilled into an image.
Later Seasons
By Seasons 2, 3, and 5, the world of Billions was fully formed — richer, sleeker, and even more ruthless. Our job was to evolve the brand without losing its edge, creating key art that mirrored the show’s constant power shifts and moral chess moves. Each season raised the stakes; the visuals followed suit.
