How do you give power a face?
For the first season of Billions, we built a campaign that turned the cast into monumental figures — icons of wealth and ambition towering over the city they control. Shot in stark black and white, the imagery placed them within the architecture of New York’s skyscrapers and baroque government buildings, where power towers over everything beneath it. The result defined the show’s visual language — sharp, modern and charged with tension.
By Seasons 2, 3, and 5, the world of Billions was fully formed — richer, sleeker, and even more ruthless. Our job was to evolve the brand without losing its edge, creating key art that mirrored the show’s constant power shifts and moral chess moves. Each season raised the stakes; the visuals followed suit.
