MELTisacreativestudiofocusedonbranding&entertainment.Wemakeideasthatstick.

Creative Direction
Concept Development
Key Art
Copy Direction
Finishing

What drives a man to shoot himself nearly two hundred times?

2nd Chance tells the story of Richard Davis, the inventor of the concealable bulletproof vest. For the key art and finishing, we worked from an image of Davis mid-demonstration, reimagining it as a target — a simple graphic device that captures his obsession with proof and performance.